Azerion Appoints Mark Taylor as New Head of CTV in the UK
by on 16th Jul 2024 in News
Azerion, a leading digital entertainment and media platform, is pleased to announce the appointment of Mark Taylor as its new Head of CTV. Taylor will head up the development of Azerion’s CTV offering in the UK, taking it to market as both a standalone and full-service offering.
Taylor brings extensive CTV experience from his last role as Commercial Partner Development Director at Quantcast, where he managed the UK partnerships while supporting across the US and EMEA, with direct, SSP, and measurement suppliers. He also worked with sales, product and engineering teams to help lead and deliver CTV to market. Prior to Quantcast, Taylor worked at Nielsen selling Data-as-a-Service, research and measurement across the likes of GroupM, Dentsu and independent agencies.
At Azerion, Taylor’s role will include internal responsibilities such as sales enablement and further developing its CTV product offering to go-to-market. Externally, he will be working with data, inventory, and measurement partners to ensure that campaigns can be successfully targeted, scaled, and measured. Taylor will be working with current and prospective clients to provide an effective way to plan, activate and measure their CTV campaigns, both standalone and full-funnel, which offers a huge opportunity using Azerion data for activation and measurement.
Speaking on his appointment, Taylor commented: “Azerion’s vision to become the full-service digital advertising partner of choice, and the chance to continue building on my CTV experience present a great opportunity for me in this role. It’s also particularly important to me to work alongside people who share my ambition and vision, and support with career growth; the Azerion team offers all this in abundance.”
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