Sportskeeda Trusts Opti Digital to Boost Their CPMs
by on 9th Aug 2024 in News
Opti Digital, the ad tech platform that helps media publishers optimise their revenues, continues to expand its presence, in both the European and North American markets. Amid a series of announcements regarding new clients, the ad tech company now reveals that the global sports content platform Sportskeeda has adopted Opti Digitial's technology.
GroupM has recently reported a global advertising revenue growth of 4.9% for 2024, a slight uptick from 2023. However, this growth is expected to decline in 2025, highlighting the need for publishers to the market's economic situation. In today's competitive market, it's more crucial than ever before for them to diversify their revenue streams while prioritising user experience.
That's why, despite having a mature and high-performing ad stack, Sportskeeda sought new revenue growth opportunities that not only anticipate the phase-out of third-party cookies but also safeguard its audience experience. An issue to which Olly Aulakh, chief revenue officer at Opti Digital, was able to provide a solution through the ad tech's story-like ad format: Opti Engage.
"In addition to respecting the ad placeholder size to ensure it never disrupts the reading experience, Opti Engage displays every impression within the user’s viewport in a story-like format, which guarantees high viewability rates, making it attractive for premium advertiser campaigns," explained Aulakh.
Integrated into high-attention ad units across its North America and Western Europe inventories, Opti Engage has become a prominent demand partner in Sportskeeda media. Avinash Srivastav, senior manager of ad operations & programmatic advertising at Sportskeeda, stated, "Opti Digital provides a unique solution that addresses our cookieless and UX challenges while significantly boosting CPMs. Their bidder ranks in the top 3 for revenue generation and performs exceptionally well with the sticky bottom ad unit." Opti Digital's innovative solutions are becoming essential for media publishers navigating today's advertising market challenges. By prioritising user experience and anticipating industry changes, by sustaining and diversifying their revenue growth.
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