Piwik PRO & Acquia Launch an Integration Aimed at Optimising Website Accessibility & Engagement in a Privacy-Friendly Way
by on 8th Oct 2024 in News
Piwik PRO, a privacy-first digital analytics and data activation platform, now connects with Monsido by Acquia, a web governance and accessibility solution. The new integration empowers marketers to deliver optimised, inclusive, and compliant digital experiences.
Piwik PRO enables marketing teams to measure and optimise user journeys across websites, mobile apps, and digital products without compromising user privacy. Businesses and the public sector alike choose the platform for delivering quality data insights while remaining compliant with the strictest privacy laws and sectoral regulations, including GDPR, CCPA, and HIPAA.
Monsido by Acquia helps digital teams proactively identify and fix website content issues and errors, ensuring that websites are inclusive and compliant. It empowers organisations to streamline their processes by using powerful features like automated scans, prioritisation tools, and bulk fix options.
The integration makes it possible to combine the strengths of both products into one package.
"There are unequivocal financial, legal, and usability imperatives for organisations to ensure the accessibility of their websites. Adding Piwik PRO’s powerful web analytics alongside Monisdo’s accessibility testing capabilities gives teams a prioritised roadmap of improvements and recommendations, helping them to make well-informed decisions on where to allocate their resources to make the biggest impact on site performance, customer experience, and the return on investment of marketing spend," explains Leslie Persaud, vice president of products, Acquia.
"Only data-driven organisations will succeed in digital space. This partnership gives clients of both organisations the power to widen and enrich their digital analytics activities while ensuring privacy is preserved at every step. Piwik PRO clients now have access to a robust accessibility analysis that will further elevate their optimisation efforts and ultimately strengthen their position in the online space," says Mateusz Krempa, CXO, Piwik PRO.
Advantages of integrating Piwik PRO and Monsido by Acquia:
- Holistic approach to experience optimisation. Collect and analyse all the data required to optimise accessibility, customer journeys, and website performance.
- Manage compliance and accessibility with ease. The combined expertise of Piwik PRO and Acquia helps organisations navigate complex regulatory environments, including GDPR, CCPA, and WCAG guidelines.
- Scalable solution. Fully adapt the solution’s tracking and reporting capabilities to your organisation's needs.
The integration between Piwik PRO and Monsido by Acquia is the first product of Piwik PRO joining the Acquia Technology Alliance partnership programme, with future collaboration planned to deepen the connections between the companies’ respective products. For more information, please visit the websites of Piwik PRO and Acquia, or contact Piwik PRO or Acquia representatives.
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