adWMG & Azerion Enhanced Games Revenue Applying Cross-Device Targeting
by on 9th Dec 2024 in News
adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising services for console game developers/publishers and monetising web, CTV, and mobile applications by connecting to them directly or through the SDKs or SSPs.
WMG DSP has recently deployed a groundbreaking new algorithm designed to track and target gamers across multiple devices, ensuring they are shown the same relevant advertisements whether they are using web browsers or mobile applications. This advanced algorithm utilises cookies for web environments and device IDs for mobile apps, creating a seamless ad experience across platforms. This significant innovation has led to remarkable results for the well-known game SSP, Azerion. By leveraging inventory from Azerion's mobile SDK and GameDistribution web solutions, Azerion has experienced a 2X increase in revenue with adWMG, all without any additional optimisations.
The world of gaming is vast and varied, with gamers present not only within dedicated gaming applications but across a myriad of digital spaces. There are more than 1.93 billion gamers worldwide, reflecting a massive and diverse audience. In this landscape, sophisticated advertising technology is of paramount importance. Recognising this, WMG DSP has made it a priority to consistently develop and deploy new versions of their targeting algorithms. This continuous improvement is focused on the development side, ensuring that their advertising solutions are always at the cutting edge of technology.
In today’s competitive digital advertising market, staying ahead of the curve requires constant innovation and development. WMG DSP’s commitment to regularly deploying new targeting algorithms exemplifies their dedication to technological advancement and effective ad delivery. By focusing on the development of these sophisticated algorithms, WMG DSP is able to offer advertisers superior targeting capabilities, ultimately driving better outcomes and higher revenue for gaming platforms like Azerion.
"Gamers are everywhere, from hardcore enthusiasts on dedicated gaming platforms to casual players engaging with games on social media and other web-based solutions. The ability to reach this expansive audience with relevant and engaging advertisements is essential for maximising ad revenue and ensuring a positive user experience." - Maksym Kovalenko, CEO of WMG International / adWMG.
For more information: contact@adwmg.com
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