iq digital & Cedara Partner to Deliver a Greener Future in the German Media Industry
by on 15th Jan 2025 in News
iq digital, a leading marketer for quality media in Germany, and Cedara, the Carbon Intelligence Platform, are excited to announce a strategic partnership to power environmental sustainability initiatives for both iq digital and its advertisers and publisher partners.
This collaboration will provide iq digital with a comprehensive inventory of its greenhouse gas inventory (across Scopes 1-3), including detailed emissions intelligence for all of its media delivery and supply chain partners, and tools to implement actionable emissions reduction strategies.
The new partnership will further advance iq digital’s leading sustainability efforts, such as its recognition by EcoVadis, a globally recognised provider of corporate sustainability ratings, with a bronze medal and its recently-released eco ads® product portfolio that’s designed to significantly reduce data consumption for advertising media.
By working with Cedara, iq digital will conform to industry-standards for carbon measurement, including the GHG (Greenhouse Gas) Protocol, and meet compliance standards for the EU’s CSRD (Corporate Sustainability Reporting Directive). Cedara will also enable iq digital to be fully compliant with Ad Net Zero’s Global Media Sustainability Framework with respect to omnichannel media measurement. iq digital will leverage Cedara’s platform to measure and report granular emissions data daily to advertisers for its omnichannel media delivery, while leveraging advanced tools to further reduce and compensate emissions.
As the exclusive marketer for many of the leading media brands in Germany, iq digital will also be able to further extend Cedara’s suite of media sustainability solutions to its publisher partners to more accurately track the carbon footprint of its media supply chain and ultimately better inform optimisation tactics.
"iq digital has always been committed to innovation, and this partnership underscores our dedication to helping the media sector embrace sustainability," said Maik Rogge, deputy managing director and COO of iq digital. "By combining our technological capabilities with Cedara’s expertise in advertising sustainability, we are empowering brands to make more informed, eco-conscious decisions across their media strategies."
"As businesses and industries face growing pressure to combat climate change, media companies must be at the forefront of driving sustainable practices," said Christoph von Reibnitz, VP sales DACH of Cedara. "Our partnership with iq digital is a critical step toward providing the tools and frameworks necessary for businesses in the media space to create impactful, measurable change."
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