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  • Apple Request a Pause; Outsmart OOH Playout Reporting Standards

    In today’s ExchangeWire news digest: Apple request a temporary pause to a recent court ruling; Outsmart and IPA's outdoor specialists have announced the publication of OOH Playout Reporting Standards; and PDQ.com have announced the acquisition of SimpleMDM.   Apple request a temporary [...]

  • Twitch confirm data breach; AppLovin acquire MoPub

    In today’s ExchangeWire news digest: Twitch announce that they were victims of a data breach; Twitter have entered an agreement with AppLovin to sell MoPub; and Paddle have offered the first alternative payment method to Apple users.   Twitch confirm 125GB data [...]

  • Verve Group Acquires Match2One

    Media and Games Invest subsidiary Verve Group, a privacy-first omni-channel ad platform, announced the acquisition of Match2One — an easy to use, self-service platform for customer acquisition — bringing new capabilities to Verve Group’s performance marketing solutions.   Founded in 2015 and [...]

  • YouTube Announce Video Action Campaigns Expansion to CTV; Perion Network Acquire Vindazoo

    In today’s ExchangeWire news digest: YouTube have announced they are expanding video action campaigns to CTV; Perion Network have acquired Vindazoo in a USD$93.5m (£68.7m) deal; and Zeta Global have completed a USD$41m (£30.1m) acquisition with Apptness.   YouTube announce video action [...]

  • Google Seek to Settle; Data-Driven Attribution as Default Model for Google Ads

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google have offered a settlement over EU antitrust investigation; Google Ads announce data-driven attribution as the default model; [...]

  • Microsoft Windows Store Opens up to Third-Party Storefront Apps; Meesho Raises USD$570m

    In today’s ExchangeWire news digest: Microsoft Store opens to third-party storefront apps; Meesho have raised USD$570m; and Sinch acquires Pathwire in a USD$1.9bn deal.   Microsoft’s app store has opened to third-party storefront apps Microsoft have announced that they are opening their Window’s [...]

  • Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment

    In today’s ExchangeWire news digest: Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment; and Conexiom announces growth investment of USD$130m (£96.5m).   Netflix have acquired Night School Studio Night School Studio, an independent video game developer, have announced that it [...]

  • Google Abusing Market Position in India; Fivetran nets USD$565m (£413m) and acquires HVR

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: reports suggest that Google have been committing anticompetitive practices relating to its Android mobile operating system in India; [...]

  • MPL Reach Unicorn Status; Fox Acquire TMZ

    In today's ExchangeWire news digest: Mobile Premier League become the second Indian gaming platform to reach unicorn status; Fox Corp. agree to buy TMZ; and TikTok face two new probes from the Irish Data Protection Commission.   MPL reach unicorn status Mobile Premier [...]

  • Google Fined by South Korea; Mailchimp Acquired by Intuit

    In today's ExchangeWire news digest: Google are hit with a USD $177m fine from South Korea's regulators; Mailchimp are acquired by Intuit for around USD $12bn; and authorities in Beijing are reportedly seeking to dismantle Ant Group's Alipay.   Google fined USD [...]