Smart Acquires Cookie-Free CTV and Video Advertising Platform DynAdmic
Smart AdServer, the leading independent ad monetisation platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services. DynAdmic's technology and operations will be integrated within Smart's offering to provide [...]
Twitter Launch "Blue" Subscription; Netflix in Podcast Push
In today's ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called "Twitter Blue"; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo. Twitter trial “Blue” subscription service Twitter have launched [...]
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