×
  • System1 to go public via SPAC; Smart acquires DynAdmic

    In today's daily news digest from ExchangeWire: System1 to go public via SPAC; Smart acquires DynAdmic; and Dream Games raises USD$155m (£122m). System1 to go public via SPAC Omnichannel customer acquisition platform System1 has announced that it will go public on the [...]

  • Smart Acquires Cookie-Free CTV and Video Advertising Platform DynAdmic

    Smart AdServer, the leading independent ad monetisation platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services. DynAdmic's technology and operations will be integrated within Smart's offering to provide [...]

  • Shein to File Historic IPO; Londoners Willing to Share Data to Speed-Up Post-COVID Freedom

    In today's ExchangeWire news digest: Chinese fast-fashion company Shein are reportedly eyeing a record-breaking USD $47bn IPO; Londoners prove generally willing to share their data in order to regain pre-pandemic freedoms; and Babylon will go public via a USD $4.2bn [...]

  • IAB Tech Lab Sued Over RTB; Vungle Acquire JetFuel

    In today's ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices behind real-time bidding; mobile performance marketing firm Vungle acquire influencer marketing platform JetFuel; and eMarketer predict that the US' TV [...]

  • Colorado Introduces State Privacy Law; Consumers Feel Less Affinity with Brands

    In today's ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less attached to, and more suspicious of, brands, a Havas study finds; and mobile apps and games automation platform Bidshake are [...]

  • Twitter Launch "Blue" Subscription; Netflix in Podcast Push

    In today's ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called "Twitter Blue"; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo.   Twitter trial “Blue” subscription service Twitter have launched [...]

  • Google Near French Antitrust Settlement; Zeta Global Target $273m in IPO

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google nears French antitrust settlement; Zeta Global targets USD$273m (£192m) in IPO; and Skillz are set to acquire Aarki.   Google nears [...]

  • Skillz to Acquire Aarki; Etsy Purchases Depop for USD$1.62bn

    In today's ExchangeWire daily news digest: Skillz to acquire Aarki; Etsy purchases Depop for USD$1.625bn (£1.148bn); and Accenture Interactive expands to SEA via Entropia acquisition. Skillz to acquire Aarki Mobile gaming and esports platform Skillz has announced that it has entered into [...]

  • Axel Springer Eye Axios; Amazon Launch AVOD in India

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Axel Springer are reportedly looking to acquire Axios; Amazon launch an AVOD, MiniTV, in India; WhatsApp take the Indian government [...]

  • WhatsApp Sue Indian Government; Morrisons Expand Amazon Partnership

    In today's ExchangeWire news digest: WhatsApp take the Indian government to court over new rules that would force the instant-messaging platform to break their end-to-end encryption; Morrisons plan to extend their partnership with Amazon after sales boom in Q1; and [...]