This week on The Stack: Outbrain and Teads Officially Merge; Google’s Latest Moves; Today’s MadTech Daily  In some of the biggest ad tech news of the week, Outbrain completed its USD$900m (£725m) acquisition of Teads. Moving forwards, the entity which merges [...]

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal  Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [...]

Outbrain Inc. today (February 4th, 2025) announced the closing of its acquisition of Teads, following receipt of all necessary regulatory approvals. The two companies will merge their respective branding and performance offerings to create the omnichannel outcomes platform for the [...]

In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024, and how ad tech M&A made headlines as the year wrapped up After a fairly tepid few years, the ad tech [...]

News in brief: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports CMA Launches Mobile Investigation into Apple and Google The UK’s Competition and Markets Authority (CMA) has launched strategic market status [...]

News in brief: Trump Signs TikTok Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold Trump Signs TikTok Delay and Repeals Executive Order on AI Safety  Following last weekend’s commotion over [...]

This week on The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight; Today's MadTech Daily   This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the [...]

News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase Latest Ad Tech Acquisitions The Trade Desk plans to acquire ad tech company [...]

This week on The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban; Today's MadTech Daily Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s acquisition of Interpublic Group. The deal was [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software.  Financial details of [...]