Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove.  The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [...]

Overwolf, the all-in-one platform that enables creators to build, share, and monetise in-game apps, mods, and private servers, today (8th May, 2024) announced the acquisition of NitroPay, a gaming ad tech company that helps website publishers monetise their site traffic [...]

On today’s news digest: Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit   Cadent, one of the largest solutions providers for converged TV advertising, has announced it [...]

The executive team of Bidstack is happy to share the news of their acquisition of Bidstack Limited and all the operating entities of the Group, from the administrators of Bidstack Group PLC (in administration). The deal sees James Draper, founder [...]

This week on The Stack: Google & OpenAI Introduce New AI Tools; Disney, Fox & Warner Bros Face Streaming Venture Lawsuit; Walmart Acquires TV Giant Vizio  Recent news saw the launch of OpenAI’s video creation tool Sora, as well as Google’s [...]

This week on the ExchangeWire Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations and Profit Rises   This week’s digest news featured many stats and figures. The latest Advertising Association/WARC Expenditure Report released its forecast that UK ad spend is [...]

On today’s ExchangeWire digest: Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models Retail media has increased its share of total US ad spend, growing faster than either [...]

MiQ announced the acquisition of French media governance and data quality company, Grasp. This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers. While [...]

Azerion announces today (October 16th, 2023) the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. The companies will provide advertisers and agencies easy access to large audiences in emerging areas [...]

In today's ExchangeWire news digest: Google Ads opens access to its new Demand Gen tool; California's governor signs the Delete Act, allowing citizens to ask brokers to delete their data; and Microsoft-Activision is approved in the UK. Google Ads begins roll [...]