impact.com, the world’s leading partnership management platform, today (September 12th, 2023) announced it has acquired SaaSquatch, a best-in-class provider of customer referral software.  Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while [...]

InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.  This strategic [...]

In today's ExchangeWire news digest: Disney announce plans to expand their ad-supported streaming offering; advanced TV firm Cadent is set to be purchased by PE firm Novacap; and Lyft reports positive Q2 results despite tricky conditions. Disney to expand ad-supported streaming [...]

This week: everyone's quids in! In a week where the UK was plagued by rain (hello, August!), things looked bright for a number of players in ad tech, including Uber, who announced it had turned a profit for the first time [...]

In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [...]

In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad partnership with Microsoft against sluggish sales; and THG buys freesheet City A.M. Meta sees ad business rebound Social media giant Meta has [...]

In today's ExchangeWire news digest: a US judge dismisses the FTC's request for a preliminary injunction against Microsoft's purchase of Activision Blizzard; Singapore-based investment giant Temasek sees its value decline; and OpenAI announces a new team for the safe development [...]

Sojern, the leading travel marketing platform, today (July 11th, 2023) announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains, and casinos. Sojern will incorporate VenueLytics’ capabilities to extend the Sojern Travel [...]

Bricks, the startup studio of the founders of the Cerise group, has officially become Sparteo to formalise its transformation. In 2017, the founders of Groupe Cerise, previously acquired by Prisma Media / Bertelsmann, embarked on a mission to develop monetisation and [...]

In today's ExchangeWire news digest: Daniel Zhang is to be replaced as CEO and chairman of Alibaba; Adobe's planned acquisition of Figma faces a probe from EU regulators; and Germany's Bild tabloid replaces staff with AI. Alibaba replaces Zhang as chairman [...]