Amazon Woos Influencers to Crack Livestream Shopping; EU Considers Restricting Political Ad Targeting
In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft's purchase of Activision Blizzard. Amazon turns [...]
Index Exchange Acquires Machine Learning Company Rivr
Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [...]
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