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  • The Publisher Programmatic Model

    Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back against Google and Facebook, the rise of private marketplaces and how to ensure users understand the value of free online [...]

  • Now & Next: Native Advertising

    Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology: This feature [...]

  • Axel Springer Claims Success on Ad Block Fight-Back; WPP buys Essence

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to become part of GroupM; Improve Digital joins IAB tech lab; and Skimlinks rewards publisher with [...]

  • One Billion Logins in a Single Day for Facebook & Criteo Exceeds €1bn for the First Time

    Yesterday (4 November) performance marketing technology company Criteo reported record results for the third quarter, ended 30 September, 2015. Benoit Fouilland, CFO and deputy CEO, Criteo, spoke exclusively to ExchangeWire about how innovation is driving the growth of retargeting spend and [...]

  • Industry Overview From ATS New York

    Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of [...]

  • Ad Blocking Debate Heightens Need for Good User Experience in APAC

    There has been much discussion about the impact of ad blocking tools and their potential impact on ads and ad revenue; particularly regarding mobile devices, where consumers are spending more time and where marketers are turning their attention. The debate, [...]

  • Google Unveils Accelerated Mobile Pages; EU Annuls 'Safe Harbour' Agreement With the US

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court of Justice rules on Safe Harbour; and Apple waves through first ad blocker that works [...]

  • UK Ad Revenues Rise 27.5% Despite Ad Blocking; 65% of Publishers See Ad Blocking As a Threat

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK Ad Revenues Rise 27.5%, despite ad blocking; 65% of [...]

  • Putting the Block on Ad Blocking

    In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In this piece, Ian Monaghan, director of EMEA operations at TubeMogul (pictured) discusses exclusively with ExchangeWire how [...]

  • Ad Blocking Predicted to Cost £14bn in 2015; Average Brit Spends Nearly 3 Hours a Day Online

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Ad blocking to cost £14bn in 2015; Average Brit spends nearly [...]