DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today (15 December) released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality [...]

In today’s ExchangeWire news digest: UK lawmakers urge that big tech be punished for illegal advertisements on their platforms; Meta acquire the trademark assets to Meta Financial Group in a USD$60m (£42.3m) deal; and commerce startup Whym raised USD$4.3m (£3.2m) [...]

In today's daily news digest from ExchangeWire: Reports show that businesses are becoming reliant on Amazon services due to increasing fees; Google ban political advertising in the Philippines ahead of elections; and WhatsApp banned around 2.07 million accounts in India [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (9 October) introduced the ad industry’s first ad fraud Supply Path Optimisation (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]

The leading European Ad Verification provider, Meetrics, offers comprehensive Invalid Traffic (IVT) Detection and Filtration solutions used to battle ad fraud online. Meetrics is one of the first companies worldwide who developed processes to immediately address new invalid traffic scenarios [...]

Meetrics, der führende europäische Anbieter für Werbeverifizierung, bietet umfassende Lösungen zur Erkennung und Filterung von ungültigem Traffic (IVT), die zur Bekämpfung von Online-Betrug eingesetzt werden. Meetrics ist eines der ersten Unternehmen weltweit, das Prozesse entwickelt hat, um neue Szenarien für [...]

Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold [...]

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This is an extension of a long-standing business relationship between the two companies, with Verve Group having [...]

HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced record growth and momentum in the first half of 2021. On the heels of HUMAN’s acquisition in December 2020 by Goldman [...]