IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to Ad Fraud’, to help drive media quality and effectiveness in the digital advertising industry. This guide has been developed by [...]

In today's ExchangeWire news digest: Amazon reveals that it will focus on video advertising after impressive Q3 ad revenue results; Westpac Banking Group appoints Publicis Media Australia as its media agency of record; and a study by TAG indicates that [...]

In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

Integral Ad Science (IAS), the global leader in digital ad verification, released the Media Quality Report for H1 2020 providing insights into the quality of media in 15 countries around the world. Brand Risk Indonesia and Japan pose the highest brand risk [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC dismisses claims from Google that its News Media Bargaining Code will damage user experience in Australia; experts warn [...]

In today's ExchangeWire news digest: India is expected to see ad fraud average 45%-55% amid COVID recovery; Australian ad industry body the Communications Council relaunches as the Advertising Council Australia; and Google launches its entry-level jobs search app Kormo in [...]

In today's ExchangeWire news digest: Tencent causes Sogou's stock prices to double after proposing to purchase its remaining shares; research by AppsFlyer finds that mobile and gaming ad fraud are down, but still a threat; and Japan makes moves to [...]

Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is [...]

In today's ExchangeWire news digest: tech firms announce they will stop sharing user data with the Hong Kong government after a new law gives police more power over internet content; Which? finds that fraudsters can easily peddle fake adverts across [...]

White Bullet Solutions, the digital marketing transparency experts today called on a high level investigation into digital Intellectual Property (IP) crime after Europol released the findings of its study into physical IP theft.   A report from the EU law enforcement agency [...]