Now Is the Time to Fix the Programmatic Pipes: Christiana Cacciapuoti, AdLedger
The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic [...]
GroupM Uncovers Consumers' Digital Concerns; WeWork Sells Meetup
In today's ExchangeWire news digest: GroupM survey reveals consumers' concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers' digital concerns Research released by WPP’s [...]
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