On today’s news digest: PayPal Plans Ad Business; OpenAI Forms Safety and Security Committee; Google Invests in Indian E-commerce Giant PayPal has plans to boost its growth by starting an ad network. The ad business will be built around the data [...]

EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (May 22nd, 2024) announced the launch of advanced video content and monetisation solutions designed specifically for ad management partners (also referred to as sales [...]

Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this Sketch, Ciaran O’Kane looks at the mechanics of curation. Curation can be split into two parts - demand generation and activation, [...]

In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how it's less ad net, more mini walled garden. Another new ad [...]

With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA has stirred both apprehension and optimism within the ad tech industry. We take a look at some of the intricacies [...]

Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its transformative impact on programmatic advertising. Quentel-Reme also highlights the industry's focus on sustainability and the importance of innovative ad formats [...]

As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve into the significant changes anticipated for the year ahead, shaping the future of digital landscapes. Understanding the trajectory of the open [...]

In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]

Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in Singapore and Malaysia.  APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as [...]

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it could mean for the ad tech industry. As [...]