For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes. So many point solutions. Where did it begin and where did it end? How could [...]

There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech fatigue" can be seen everywhere particularly among the industry trades. This week we were treated to a number of [...]

ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local businesses. It is interesting to see 1&1 in the UK really aggressively going after the local [...]

Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French programmatic buying progress. StickyAds Video Exchange’s recent integration with TubeMogul’s buying platform has allowed access to French premium video inventory. This [...]

We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and offered up some fascinating debate and talking points. Looking in you would think nothing has changed since the first Ad Trader Conference, [...]

The rumours of a publisher exchange in Australia is the worst kept secret in APAC right now. Four of the biggest Australian digital publishers have allegedly been spotted in New York, negotiating a deal with AppNexus. The "gang [...]

The definition of an ad network has for some time been ambiguous. ExchangeWire is no stranger to voicing its perspective on who is or isn’t an ad network. This piece doesn’t intend to go over old ground, but it's worth [...]

Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for developers. Opinion on this will be divided, no doubt. On the one hand, it brings to [...]

In recent years, Japanese ad technology firms have announced their business alliance in ASEAN markets one after another, revealing a trend of applying their know-how and technological edge, accumulated in the Japanese market, extensively on a global scale. Last year, [...]

TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of data-driven advertising - effectively, how all this technology, data and trading actually works (you can view all episodes here). We will [...]