Google announced this week that it is releasing tools to allow publishers to do native audience extension. This represents an interesting change of strategy from Google, as it will allow premium pubs both to scale and build out a Publisher [...]

Improve Digital interviewed some of our panelists and speakers during Tuesday's ATS London event at the BFI. *COMING SOON* Watch this space for uploaded videos of keynote speakers Mike Nolet, CTO & Co-founder AppNexus and Dr Boris Mouzykantskii, Founder, CEO & Chief [...]

This is not another ‘fanboy’ press release about how advertisers are able to drive down the cost of their media buying through the Facebook ad-exchange, FBX. The hype surrounding FBX has been executed beautifully by the PR machine at Facebook, [...]

Dr. Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist, at IPONWEB. Mouzykantskii is a keynote at this year's sold out ATS London. Here he discusses the current state of the real-time eco-system, the IPONWEB proposition and why an [...]

Criteo has announced that it is entering into an advertising partnership with Yahoo Japan. In a deal that reflects other international agreements, Criteo Japan appears to be buying ad space from Yahoo Japan. A piece in the Nikkei today states [...]

James Prudhomme, Datacratic CEO & Jeremy Barnes, Founder & CTO, discuss the company’s real-time decicion engine for automated buying, the flexibility of the solution as well key trnds they currently see in the real-time market. Can you give a brief overview [...]

Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised site for the Brazilian market, www.exchangewire.com.br. Brazil has one of the fastest growing digital advertising markets globally. The market is undergoing [...]

A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing Corporation, a media representative for Japan’s leading internet service providers and a subsidiary of NEC BIGLOBE, Ltd., and OpenX Technologies, [...]

Olivier Legrand is Senior Director, Marketing Solutions, APAC, at LinkedIn. Here he discusses Linkedin's B2B marketing and audience targeting proposition in the Australian market, data-driven media buying and Linkedin's strategy across the rest of the APAC market. What ad opportunities currently [...]

Ola Tiverman is the CEO of Swedish-based Admeta, a leading technology provider of white labelled Private Ad Exchange solutions to premium publishers in Europe. There are many third party ad tech companies claiming to provide private ad exchange or private marketplace [...]