Linkedin's Olivier Legrand Discusses The B2B Marketing And Audience Targeting Proposition In The Australian Market
Olivier Legrand is Senior Director, Marketing Solutions, APAC, at LinkedIn. Here he discusses Linkedin's B2B marketing and audience targeting proposition in the Australian market, data-driven media buying and Linkedin's strategy across the rest of the APAC market. What ad opportunities currently [...]
Building the Big Data Infrastructure: IBM Discusses Its Cross-Brand and Cross-Industry Proposition In Digital Advertising
Kate Tickner works for IBM’s Big Data Solutions team and specialises in the Media and Entertainment industry, covering EMEA, with a particular interest in Digital Media. This includes content publishers, marketing solutions providers, broadcasters, advertising ecosystem companies and all entertainment [...]
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