Edgar Baudin is Co-Founder & Managing Director at Gamned. Here he discusses the Gamned offering, the state of the French exchange marketplace, the generalist versus specialist argument and the effect of Sapin legislation on real-time media buying in France. Is [...]

Criteo To Hit $400 Million In Revenue This Year Criteo has become a colossus in the European ad tech space. The French company, founded by Jean-Baptiste Rudelle in 2005, has a client list which includes some of the biggest names in [...]

James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) discusses how  online video is now worth $1.5B + across Asia Pacific region, and with the likes of Sony investing in IPTV and telcos decreasing barriers to entry via [...]

The PostView is a new column written by senior execs working in the European online advertising industry. There have been a lot of pieces recently putting forward the argument that reducing the volume of ads on a page could help salvage/preserve [...]

Le Trading Media In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has outlined an impressive overview of the entire market. The report goes into great detail on the emerging data-driven advertising market [...]

Lee Puri is Co-Founder at Media iQ Digital. Here he discusses the centralisation of re-targeting and why prospecting in display will be good for the industry. Many advertising agencies and clients made moves in 2011 to take direct control of [...]

The PostView is a new coulmn written by senior execs working in the European online advertising industry. They used to be the kings and queens of media arbitrage. The ad tech watering holes of Goodge street and Dusseldorf would only [...]

The long awaited programme for ExchangeWire’s first Ad Trading Summit in the Southern Hemisphere – ATS Sydney - has been announced. With keynotes from some of the biggest and brightest in the industry from the APAC region, the ATS [...]

Brian Fitzpatrick, Europe is MD of Adap.tv. Here he discusses the EMEA offering, the complexities of the European Video ad market and the rise of RTB in the video channel. Can you give an overview of the Adap.tv offering - [...]

George Odysseos is EU Director of Publisher Services at Tribal Fusion. Here he discusses instances when RTB can help publishers secure higher prices - and why it should not be used on all classes of inventory. In 2011, real-time [...]