The upcoming ATS Sydney conference in March is fast approaching and our panel is rounding out with some impressive speakers from the region. ExchangeWire is happy to announce the addition of Mark Britt CEO of ninemsn and Brett Wilson CEO [...]

CES 2012 exploded this year. It's always been big, but this year it got REALLY big. Once we look beyond the latest gadgetry hype, however, there are a number consistent themes for the online ad industry... Greater Accessibility Consumers are going to have [...]

After last year's blockbuster Ad Trader Conference in Hamburg, we are going big this year with some of the most influential ad execs in the industry already confirmed to speak. This year's theme of the conference will focus on [...]

The PostView is a new coulmn written by senior execs working in the European online advertising industry. Facebook and Amazon could soon bring massive disruption to the multi-billion dollar/euro traditional display marketplace - with display solutions that could even emerge as [...]

Wes Biggs is the Co-Founder and CTO at Adfonic. Here he discusses the big opportunity for brands around mobile rich media formats in 2012. Imagine enabling your brand to interact with consumers in a visually gripping, cinematically inspiring and fully [...]

Doug Conely is Senior Director, Global Data & Targeting at Tribal Fusion. Here he responds to a recent PostView coulmn, and argues that instead of the focus on the post view window argument, we as an industry should be [...]

The PostView is a new coulmn written by senior execs working in the European online advertising industry. Like it or not we live in world where buying display advertising is still inherently inefficient. The convergent trend is for increased efficiency through [...]

Tim Finn is the newly appointed head of EMEA at StrikeAd. Here he discusses his recent appointment, the latest round of funding and the Japanese partnership. You’ve just joined StrikeAd. What were you doing before and why did you join them? Prior [...]

Looking for key trends in the emerging data-driven display market in Australia and South East Asia? The Ad Trading Summit, Sydney is the first focused event on the data-driven display marketplace in Australia, South-East Asia and the wider APAC [...]

PLYmedia is offering adk2, a "free" ad server for long-tail publishers. Here Avishay Raviv, COO and President at PLYmedia, gives an overview of the product and how the company intends to take on established players, DoubleClick and OpenX, in [...]