Brian O'Kelley, one of the most revered figures in the burgeoning exchange space, is making his first UK keynote speech for nearly six years at ATS London on Tuesday, September 20. O'Kelley, CEO and Co-Founder of AppNexus, will deliver [...]
There's been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the [...]
Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than [...]
It'll be twelve months in September since ExchangeWire did its first event in the Paramount. The inaugural half-day was attended by over 190 C-level execs from the nascent exchange eco-system in Europe - providing a forum for debate and [...]
Tsafrir Peles is co-CEO at DMG (DSNR Media Group), a leading online marketing company. Here he discusses the DMG (DSNR Media Group) offering, how the ad net model is evolving, and the mobile ad space.
Can you give some overview [...]
GroupM announced today the launch of a new global audience buying unit, Xaxis. Xaxis will look to centralise WPP's core technology and trading expertise so that it can offer its advertising clients the ability to target specific audiences and [...]
Julia Smith, Communications Director at Jemm Group, discusses the emergence of the Real Time Network and how this fits into the evolution of the ad network model.
“Evolve or die”. That is the common statement made by the industry to ad [...]
These are interesting times. The industry is in a change cycle in terms of how we buy and sell media. Everyone is battling for their slice of the existing marketplace. Ad networks. Ad exchanges. DSPs. [...]
Alex Khan is CEO of Catcha Digital Asia. Here he discusses the CDA offering, trends in the region's online display market and the impact ad exchanges are likely to have on the sell-side.
Can you give an overview of [...]
It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. [...]
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