Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up is the Dutch market. It does look very similar to the European map - but local players are [...]

AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in terms of real-time dynamic supply it is crucial to the growth of automated buying. Matthias Pantke, [...]

The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist and business critical content providers, like the WSJ and the FT, you are going to struggle to get anyone [...]

It would see that normal service has been resumed. Specific Media remains committed to its core agency business. In an interview with ExchangeWire Ian Dowds, Vice-President UK Revenue at Specific Media, reiterates why SM will continue to focus [...]

I recently got slapped down for giving the "oxygen of publicity" to yet another meaningless acronym. And in fairness it was probably justified. If you were to stand back from it all and look at the current fragmented [...]

StrikeAd recently raised some new funding. Will you look to build out your platform, and move into other markets? AR: We are very pleased to raise investment from eValue, led by Thomas Falk, one of the most successful entrepreneurs in [...]

Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making big margins. And more importantly are still delivering performance for agencies and advertisers. But the threats to [...]

In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe. Weborama, a leading ad server provider in the European market, [...]

The TASC (The Ad Server Club) in France has produced a visual overview of the evolving ecosystem in the French market. You might notice some familiar names in there. But there are some homegrown companies dominating too. [...]

With the launch of GMM and the growth of the DSP market it was inevitable that the big DR ad nets would eventually take some rear guard action. Depending exclusively on the good will of agencies is now a [...]