There has been a lot of industry chatter about the recent Rubicon Project acquisition of FAN? Was it a technology buy? Does some of this new tech, including MyAds, conflict with Rubicon's existing offering? Will the FAN [...]

There has been mutterings for a while that Cox, the owner of Adify, was looking to close its international operation to concentrate on the US market. The network builder has been doing relatively well in non-US markets, but its [...]

Smaato, the German-based mobile display aggregator, released a whitepaper this week suggesting that mobile the advertising market across Europe's big five (namely Germany, UK, France, Italy and Spain) will reach $1.2 billion by 2015. The projected growth will be [...]

I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the display eco-system have completely broken down. Increasingly, you are seeing agencies, ad networks and publishers all encroach on each [...]

This has been the year of M&A in the mobile ad market. A lot of money has been paid out for mobile ad networks and exchanges over the past twelve months. Quattro, Admob, RingRing Media, Admarvel and now [...]

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]

One of the things I took away from the recent Ad Trading Summit was that the ad network is alive and well. Its present model might be getting battered from increased DSP spend but it’s evolving to meet the [...]

» Mike Nolet, who appeared at the recent Ad Trading Summit, blogs very sparingly these days. But when he does put up a post, it is essential reading for everyone in our space. The topic of his recent [...]

The death of the ad network continues to be greatly exaggerated. They still have strong market share in the UK, and Europe - and are still making lots of money (Vegas, anyone?). But the arrival of DSPs and [...]

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle ground between the advertiser and publisher was becoming - and indeed why the display space was ripe for mass [...]