Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of display dollars through automated channels (Google's mostly) could well be a transformational moment for the display market. I could [...]

» Inmobi says it's the world’s largest independent mobile ad network. It now serves 16.7 billion impression and reaches 179 million users in 108 countries. Inmobi is obviously up against some stiff competition - especially now that Google [...]

If there was a honeymoon period for the Google acquisition of Invite, it is well and truly over - a mere two weeks in total. In a post yesterday, on his ReactionWheel blog, Jerry Neumann, discussed some of the [...]

Apple announced this week that it has already secured $60 million dollars in iAd campaigns, with the likes of Nissan, Best Buy and Disney being some of the initial brands to try out the new mobile ad platform. Some [...]

ContextWeb has just launched an interesting new feature for publishers on its site. The new service, entitled Pubvantage, allows publishers to learn about and connect to ad networks in the US market. Publishers have the opportunity to anonymously [...]

There's a piece today in MarketingWeek about the OFT's report. The report points out that the online advertising industry could be doing more to "address consumer concerns over behavioural targeting". The OFT (Office of Fair Trading) has warned [...]

Malvertising is, according to Rubicon execs, putting about $600 million dollars of publisher revenue at risk every month. I take it that cost must include brand damage, loss of revenue due to drop in traffic (malware has led to [...]

Kwame Acheampong is Managing Director and Partner at Httpool. Httpool is an ad network that specialises in the Central and Eastern European markets, offering buying opportunities in these markets to UK agencies and advertisers. Acheampong took time to [...]

I would love to sit in on a Google strategy meeting some morning. It would be an education. As you watch all media becoming more digital, you can see the company encroaching on all fronts. Last week [...]

Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion impressions per month. Pantke took this week to speak to ExchangeWire about the Adscale platform, the size of [...]