Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market: it works with 15 of the top 20 Comscore publishers; and is now optimizing two billion ad impressions per [...]

Yann Le Roux is the co-founder of the newly launched French exchange trading specialist, Matiro. Matiro is the first exchange specialist in France, and it's launching at a time when the display market there is experiencing a similar evolution [...]

The numbers are always a problem with these state of the industry reports - always too focused on the US market. But the Rubicon Report is still a good read if only to get the company’s perspective of the market. [...]

Johan Klaesson is the CEO of Admeta, a supply-side platform speciliast based in Stockholm, Sweden. The technology company helps publishers monetise non-premium inventory, and currently operates in ten European markets. ExchangeWire caught up with Johan this week to [...]

Still smarting from the OPA report on brand metrics last week, the ad nets have decided to come out fighting against the negative publicity. The OPA report suggested that ad nets provide advertisers with negligible brand uplift and had [...]

» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars for initial ad campaigns on the iPhone and iPod Touch through its new ad network. Apple is [...]

Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys. This will also enable demand side traders to buy inventory in real-time. These type of buys [...]

» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not satisfied with their agency's performance, and are still not result-driven enough. The poll was carried out among 1000 global [...]

» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in the US with no firm date on its full release. The platform will allow agencies and advertisers to [...]

» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed by IAB UK to promote good practices in online behavioural targeting. It is based on three key criteria: [...]