ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns profit in 2015; Bidder for App by OpenX; xAd releases ad-buying tool; and Teads reports [...]

It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays.  [...]

On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would introduce network-level ad blocking to all customers in the UK and Italy. Cue gasps and shaking of heads across Europe – [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Xaxis launches political ad platform in APAC; TubeMogul unveils AU programmatic TV landscape; Saatchi & Saatchi buys [...]

We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across [...]

Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to promote their apps beyond local shores. Doing so successfully, however, will require local adaptation and tweaking of their monetisation strategy, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera becomes Chinese; Improve Digital invests and expands; LinkedIn retires its ad [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP's multi-billion ad spend on Google; Alliance between Rubicon Project and [...]

While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and hold out-dated views about programmatic. Matt Harty, Asia-Pacific senior vice president of The Trade Desk, explains in this Q&A with [...]

Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful to both advertisers and publishers. This typically involves low-tier inventory bought in bulk at low CPMs, and later sold to [...]