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  • Focus on Click-Based Metrics Driving Ad Fraud in Asia

    Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of traffic numbers. It does not help that Asia's ad tech industry still looks at clicks as the primary metrics, which [...]

  • That Emoji Ad Network: The Global Scale of Emotional Targeting

    On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress. As well as touching upon the device graph and the rise of programmatic native, O’Kane [...]

  • Google AMP Use in Europe; Rubicon Project Financial Results

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns profit in 2015; Bidder for App by OpenX; xAd releases ad-buying tool; and Teads reports [...]

  • Finding a Workaround for Effective Mobile Measurement

    It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays.  [...]

  • Is Network-Level Ad Blocking a Lose-Lose Situation?

    On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would introduce network-level ad blocking to all customers in the UK and Italy. Cue gasps and shaking of heads across Europe – [...]

  • Xaxis Launches Political Ad Platform in APAC; TubeMogul Unveils AU Programmatic TV Landscape

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Xaxis launches political ad platform in APAC; TubeMogul unveils AU programmatic TV landscape; Saatchi & Saatchi buys [...]

  • Marketers Not Keeping Up In Mobile Race

    We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across [...]

  • China App Developers Need Local Strategy to Acquire Global Audience

    Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to promote their apps beyond local shores. Doing so successfully, however, will require local adaptation and tweaking of their monetisation strategy, [...]

  • USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera becomes Chinese; Improve Digital invests and expands; LinkedIn retires its ad [...]

  • Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP's multi-billion ad spend on Google; Alliance between Rubicon Project and [...]