ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners with Le Figaro; Moat uses funding for developing new metrics; [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for Sky Go Linear; Rubicon Project and Mediaocean partner up; M&C Saatchi Mobile use Drawbridge; and [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country manager for PubMatic UK; AppNexus announces video SSP; AerServ and Pixalate cooperate; and Fyber releases ad [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: £416.2m digital revenues in 2015 for UK publishers; use of [...]

Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being hosted at the IAB on 14 March on the topic of transparency, ExchangeWire speaks to [...]

In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was that it also housed an ad server. In January 2016, Facebook announced [...]

Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan (pictured below), CEO, OpenX talks exclusively with ExchangeWire about how this new solution will deliver on the true promise of [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google's DoubleClick starts Programmatic Guaranteed; Flashtalking acquires Encore; MediaMath Launches Helix; and Series A funding for startup [...]

Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker's situation in the country and finds out that, for some publishers, 30% of their audience do not view ad campaigns; Brazilian Court bans WhatsApp for not complying with local investigation [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian consumers still served irrelevant ads; Indonesia sees growth in mobile ad spend & supply; More [...]