Email marketing firm LiveIntent has announced a major funding injection of $32.5m, as it seeks to bolster its global footprint, with private equity firm FTV Capital leading the round. This funding round stands out from most for both the colossal [...]

Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web users with ads, including how not to fall foul of commonly occurring mistakes in the industry. Bombarding web users with the [...]

Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log streaming to help enable real-time business decision-making, and the prevailing [...]

Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: comScore unveils ad metrics in APAC; Maxus launches social media monitoring centers in Asia; Amobee hires [...]

In this week's feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers need to look out for as programmatic buying continues to see growing adoption in the Asia-Pacific region. In Western markets, digital [...]

Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher Ad Server (PPAS), the first solution in its planned Publisher [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Ogilvy taps DNA tech in HK campaign; Sizmek touts HTML5 ad builder in APAC; Singapore, Japan [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: VivaKi inks DMP deal with Tencent in China; Asia leads smartphone purchases; Chinese consumers have high [...]

ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the key challenges facing them in the year ahead. ExchangeWire peruses the agenda and highlights some of the key topics of [...]