ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP poised for Dunhumby swoop; ExchangeWire Research survey now live; IPONWEB appoints first GM for BidSwitch; Questions over Google's viewability pledges, and [...]

Stephen Upstone, LoopMe Media, CEO, discusses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards.  Mobile Video Programmatic Advertising The IAB's latest ad spend estimates £64m will be spent on mobile video [...]

Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved [...]

Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad tech product Atlas, which many have dubbed as a serious contender to Google's ad stack. ExchangeWire caught up with Lori [...]

This week marks the first IAB UK Digital Upfronts, where some of the industry's biggest names pitch their wares ahead of the lucrative Xmas media trading season, and today is the turn of Yahoo which has unveiled its programmatic advertising [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]

Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this week, and a consistent theme in their messaging appears to be 'programmatic' and 'cross-screen', as the industry prepares to lay [...]

Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O'Kelley, AppNexus, CEO, [...]

AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis' parent company WPP will invest $25m in AppNexus.  The pair today (22 September) announced [...]