Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help “reinvent” themselves. Adobe marked its European Summit by publishing “a wake-up call for business [...]

As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but as we all know; the problem still persists. This year's Ad Trader Conference, hosted in Berlin, is entering its second half, [...]

The Rubicon Project announced today it will IPO on the NYSE under the ticker RUBI. It will initially offer 6.8 million shares at a price of $15 to the public. The IPO comes after speculation that the Californian-based ad tech [...]

Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad tech its mission with the unveiling of AOL Platforms – essentially a rebrand of AOL Networks – plus the launch [...]

Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being at the vanguard of the UK recovery, however it is thus far the domain of the corporate behemoths, this must [...]

Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data can be used in a transformative way. For the last few years people have been talking a lot about big [...]

WPP trading desk Xaxis has built on its ambitious European expansion strategy, announcing the acquisition of Bannerconnect for an undisclosed fee, just days after it formally unveiled its Brand Suite to the UK advertising market. Xaxis announced the acquisition (the total [...]

Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display ad pilot with Tesco as the participating brand, as the industry’s move towards mobile devices gathers pace. Weve – a joint venture [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO De Castro Ahead Of Ad Exchange Roll-Out Earlier this week it emerged that Yahoo has axed its former Chief Operating Officer Henrique [...]

Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to bear its teeth and advertisers begin to demand enhanced transparency. In short, the terms ‘privacy’ and ‘transparency’ could soon become [...]