Flexing Market Muscle: 24/7 Real Media Looks To Aggregate Dynamic Supply With New Real-Time Bidding (RTB) Offering 24/7 Real Media, WPP’s marketing technology company, announced this week the availability of real-time bidding (RTB) to UK publishers within its proprietary ad management [...]

Emma Wilson is Managing Director at Harvest Digital. Here she discusses the agency's trading desk, why ad networks are still important to the eco-system, the evolution of the agency model and competing with the big agency networks. Harvest set-up its own [...]

OpenX announced today that it was acquiring LiftDNA for to beef up its yield management offering. Here Tim Cadogan speaks about the deal, and what it means for publisher clients. Can you give some details on the deal between OpenX [...]

Carolyn Bollaci, Country Manager for MediaMind Australia & New Zealand shares some case studies on the effectiveness of data optimisation - a critical, but less known, factor behind the success of display ads. She also highlights how using data has shown [...]

comScore Releases Latest Report on Internet Usage Across 49 European Markets comScore recently released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. This release [...]

Marc Barnett is the GM of Microsoft Media Network & Microsoft Advertising Exchange. Here he discusses the growth of the Microsoft Ad Exchange in Australia and NZ, the relationship with retargeters and third party buyers, channel conflict and data [...]

Publicis Buyback Ends Dentsu Partnership French advertising group Publicis has bought back 18 million of its own shares from Japan’s Dentsu for €644.4m, bringing an end to their nine-year partnership that analysts say has yielded little value. The companies had been partners [...]

We are publishing another panel excerpt from the recent ATS London event. The panel in question focused on bringing brand budget into the automated channel. The panel was moderated by ExchangeWire editor, Ciaran O'Kane, and speakers included: Nathan Woodman, [...]

We are delighted to announce another eleven speakers for ATS Sydney on March 13. The event is fast approaching and preparations are in full-swing. The addition of the following new speakers promises to make this perhaps the best ATS yet, [...]

Opera Acquires Mobile Theory and 4th Screen Advertising To Beef Up Mobile Ad Business Norwegian-based browser powerhouse, Opera, announced it is acquiring Mobile Theory for $18m and 4th Screen for $8m, with potential earn-outs bringing in an additional $32m and $6.5m [...]