Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products.  The new Retail [...]

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de publicidad en vídeo.  Esta última actualización está estratégicamente diseñada para facilitar la integración sin problemas de la Demanda publicitaria de Prebid, [...]

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [...]

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [...]

In association with Clinch. In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help?  The rise of programmatic advertising over the past two decades has demanded evolution [...]

In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (February 1st, 2023) its integration with Google Ad Manager’s Creative Transcoding API, allowing videos to be served to various [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform present their latest collaborative report: "The State of Dynamic Advertising."  This comprehensive study engaged over 120 agency correspondents, revealing a compelling dichotomy [...]

Nexta, a leading provider of Ad tech solutions to scale personalised advertising, today (December 7th, 2023) announced the launch of its new retail media solution.  With  Nexta, retailers can offer targeted display campaigns at scale by utilising Nexta’s three-step self-service platform, [...]

AdPlayer.Pro, un proveedor internacional de tecnología de publicidad en vídeo outstream, ha introducido actualizaciones esenciales en su servidor de publicidad en vídeo. Según el anuncio oficial, algunas de las mejoras principales tienen como objetivo fortalecer las características de informes disponibles, así [...]