With over 20 billion pan-European impressions, Hi-Media is one of the largest ad networks in Europe. It is announcing this morning a new partnership with AppNexus to make available its inventory in real-time through its new ad exchange. [...]

It's been a while since I pounded the mean streets around Noho and Holborn looking for media cash from the agencies. I had the best UK IPs from US networks and publishers in town? Targeting? What are [...]

Private exchanges and marketplaces are seen as a big step towards achieving scale for brand safe inventory in the European automated channel. With ATS London only a matter of days away, ExchangeWire talks to Jay Stevens, VP & GM, [...]

Later this month, several of us from Microsoft Advertising will be in London attending the Ad Trading Summit (ATS). It’s my first time attending ATS and I think the timing is great. In 2011, the real-time bidded (RTB) exchange model [...]

James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying skills of [...]

ExchangeWire is looking forward to hosting over four hundred of the industry's best minds on September 20 for Europe's biggest event on data-driven display and media optimisation. This year's conference is probably the most diverse we have put on. [...]

Eric Ward is Director at goetzpartners Corporate Finance, focusing on the digital media and ad tech sectors. Here Ward discusses about trends in the European ad tech sector, and potential M&A activity in the market. What M&A trends are we [...]

Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the benefits of being DSP agnostic and how data integration and sharing between DSP’s allows them to leverage first and [...]

We are just over a week out form ATS London. The agenda for the full-day event is now live. One of the more intriguing discussions scheduled for the day is the Measurement & Attribution. Attribution is currently [...]

Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses how Criteo’s personalised retargeting offering is really an expansion of search and how the integration with both Kenshoo and Marin [...]