Brian O'Kelley, one of the most revered figures in the burgeoning exchange space, is making his first UK keynote speech for nearly six years at ATS London on Tuesday, September 20. O'Kelley, CEO and Co-Founder of AppNexus, will deliver [...]

Admeld and Strikead recently announced an integration partnership that will allow Strikead to buy European mobile display inventory via RTB. Here Marc Theermann, VP Mobile at AdMeld, discusses the partnership in detail, why mobile display is now ready to [...]

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than [...]

Julia Smith, Communications Director at Jemm Group, discusses the emergence of the Real Time Network and how this fits into the evolution of the ad network model. “Evolve or die”. That is the common statement made by the industry to ad [...]

Jonathon Shaevitz is CEO of Maxifier. Here he talks about the Maxifier solution, managing yield on premium inventory and a real-life case study where the company's offering delivered for a European client. Can you give an overview on the Maxifier [...]

Germany is the biggest display market in Europe - one billion euro plus, and growing faster than the UK and France. As we all know now the German display space is complicated - but the opportunities remain large in the [...]

ExchangeWire is launching a global podcast series focused on the data-driven display market - as well as other biddable media including mobile, video, and addressable TV. TraderTalk will discuss the big industry issues, and will speak to the key [...]

Interesting to get the perspective of a large publishers in a market where ad networks don't dominate, and where most of the selling is done directly. With few third parties in sight. Will automation work in this type [...]

Leading European advertising industry publications Adzine and ExchangeWire are co-hosting the inaugural Ad Trader Conference on June 28, 2011 in Hamburg. The event will focus on the fundamental changes currently taking place in the German display marketplace on the buy [...]

Weborama, a leading European ad technology company, announced strong revenue growth in the first quarter of this year when numbers were released last week. Here Alain Levy, CEO at Weborama, and Mathieu Roche, Managing Director UK, discuss the first [...]