AdX remains the leading RTB marketplace in Europe - as the sheer volume of long tail GDN publishers continues to make it the largest RTB buying point in the region. Here Laurnet Cordier, Google's EMEA Director for ad exchange [...]

The OpenX exchange offering in the APAC region is very much based around local partnerships. Here Jason Fairchild, Chief Revenue Officer at OpenX, discusses the Dentsu-cci deal and the potential for further growth in the region's exchange marketplace. [...]

Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The sales channel conflicts are real. Publishers want to put more inventory through RTB - but worry what [...]

Right Media is still kind of a big deal in the European exchange space. It delivers 250 billion impressions globlly every month - and is used by a host of trading desks, DSPs and ad networks to access inventory. [...]

Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up is the Dutch market. It does look very similar to the European map - but local players are [...]

The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist and business critical content providers, like the WSJ and the FT, you are going to struggle to get anyone [...]

How time consuming is it to send an I/O by fax? And why the hell am I spending a whole week smashing the phones to close a paltry five grand deal? Work flow is still a major pain [...]

OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across guaranteed, non-guaranteed and real-time inventory. The company is tieing its ad sever and ad exchange solutions together with [...]