Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]

Vocento, 1er groupe de presse espagnol, annonce aujourd’hui sa collaboration avec Smart, la plateforme indépendante de monétisation publicitaire. L’objectif de ce partenariat est de fournir à l’ensemble de ses clients annonceurs et acheteurs médias un accès direct à un inventaire [...]

Vocento and Smart have reached an agreement to work together to deliver the best technology solutions to the advertising market, to provide clients and media buyers with a high-quality and varied inventory, increased visibility and optimised results. Vocento has chosen [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimises publisher yield across [...]

In this article written exclusively for ExchangeWire, Paul Gubbins, VP, CTV strategy, Publica, discusses why publishers need to remedy consumer-unfriendly advertising breaks in connected TV (CTV) streaming, alongside the fixes available. If the promise of the addressable TV landscape is ever [...]

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV,  shared results of premium video, CTV and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted first-of-its-kind technology, [...]

Passendo, the leading European in-email ad serving platform, has announced a new partnership in the UK with established publishing and media consultants 360 Publishing. 360 Publishing will present Passendo’s in-email advertising exchange to advertisers and agencies in the UK, offering their [...]

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, [...]

Passendo, the leading European in-email ad serving platform, has announced an expansion into the North American market, partnering with JTG Ventures, a US-based digital media consultancy. JTG will operate as an integrated business development team, leveraging existing relationships and resources to [...]

Hivestack, one of the world's leading programmatic digital out-of-home (DOOH) ad tech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilise Hivestack's Ad Server, [...]