Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [...]

Clinch, a leader in dynamic ad serving personalisation and creator of Flight Control, the Omnichannel Campaign Management Platform, today (July 30th, 2022) announced a partnership with Integral Ad Science, a global leader in digital media quality, to leverage its industry-leading [...]

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself [...]

Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that a fundamental power shift is underway, away from big tech towards independent publishers and their ad tech partners. Coupling original quantitative [...]

In this exclusive interview with ExchangeWire, Erhard Neumann, MD, Spearad, and head of advanced TV, Unruly, outlines the current state of play in the CTV ecosystem, and how current challenges can be addressed.   What are the key issues affecting the CTV [...]

Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]

Vocento, 1er groupe de presse espagnol, annonce aujourd’hui sa collaboration avec Smart, la plateforme indépendante de monétisation publicitaire. L’objectif de ce partenariat est de fournir à l’ensemble de ses clients annonceurs et acheteurs médias un accès direct à un inventaire [...]

Vocento and Smart have reached an agreement to work together to deliver the best technology solutions to the advertising market, to provide clients and media buyers with a high-quality and varied inventory, increased visibility and optimised results. Vocento has chosen [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimises publisher yield across [...]

In this article written exclusively for ExchangeWire, Paul Gubbins, VP, CTV strategy, Publica, discusses why publishers need to remedy consumer-unfriendly advertising breaks in connected TV (CTV) streaming, alongside the fixes available. If the promise of the addressable TV landscape is ever [...]