This week on The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles; Google Introduces Curation Capability; Today’s MadTech Daily  Following the release of AA/WARC’s latest Expenditure Report last week which revealed that ad spend had [...]

News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot  UK Festive Season Ad Spend Expected to Hit £10.5bn  UK advertisers are expected to spend £10.5bn during [...]

Today on The Stack: Troubles Continue for Google; UK Ad Spend Soars; Today’s MadTech Daily Troubled times continue for Google as a French court ordered the tech titan to pay Equativ a sum of €26.5m over its anti-competitive practices in online [...]

News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb IAB Tech Lab Releases Privacy Guidelines for Public Comment  In order to support the industry’s adoption [...]

The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14 quarters due to uncertainty surrounding the Autumn Budget. What does the industry think?  The net balance for marketing budget revisions dropped [...]

At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [...]

In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising.  The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [...]

The verdict is in, and in one of the most significant legal battles in recent years, Google has officially been deemed to be a search monopoly. This landmark ruling, brought by the U.S. Department of Justice (DoJ), alongside several states, judged [...]

Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]