On today’s ExchangeWire digest: Virgin Media wi-fi claim investigated by ASA; New ASA guidelines for food ads; 17% of teens report “constant” use of TikTok…   As the week goes on, more companies are facing the wrath of the Advertising Standards Authority [...]

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of [...]

Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [...]