Integral Ad Science, a global leader in digital media quality, today (August 1st, 2022) announced the expansion of its integration with Mediaocean, providing marketers with a simplified campaign creation and month-end reconciliation process.  Agency and brand media buyers using IAS’s Signal [...]

On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an industry facing uncertain times. While total marketing budgets have stayed fairly resilient in the latest quarter, with net growth of 10.8%, [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Elon Musk strikes a deal to acquire Twitter for USD$44bn; Google-parent Alphabet reveals disappointing growth for Q1 2022; [...]

Running since 2019, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. Aimed at giving a voice to an important group of specialists in an underrepresented facet of the [...]

In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and focus more keenly on the open internet. They say there are decades where nothing happens, and weeks where decades happen. Just [...]

The IPA Bellwether Report for Q1 2022 is out, and the numbers reflect the complexities across an industry that is both embracing a post-pandemic positivity while exercising caution in the face of a turbulent political and economic climate. The report, which [...]

Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as general manager, EMEA. Ottoy will lead the company’s efforts to expand its global footprint [...]

In today's ExchangeWire news digest: Disney strike a deal with Horizon Media to open their data platform for brand measurement; South Korea pledge ₩223.7bn (£139m) to developing a national Metaverse; and ITV launch the UK's first AVOD/SVOD platform, ITVX.    Disney open [...]

In today's ExchangeWire news digest: Walmart release Q4 report, detailing their USD$2.1bn (~£1.54bn) global ad business; Chinese regulators announce they are urging food delivery platforms to lower service fees charged to restaurants; and Len Blavatnik, British-American billionaire investor, has agreed [...]

In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified.   Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]