In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising.  The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [...]

The verdict is in, and in one of the most significant legal battles in recent years, Google has officially been deemed to be a search monopoly. This landmark ruling, brought by the U.S. Department of Justice (DoJ), alongside several states, judged [...]

Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]

On today’s news digest: NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine   Comcast-backed NBCUniversal, which has had US rights to the Olympics for over thirty years, is set to surpass its hefty ad [...]

On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab  UK Ad spend on broadcast video on demand (BVOD) services will surpass £1bn for the first time [...]

On today’s news digest: Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing Netflix’s Q2 earnings are out, surpassing estimates again. The streaming giant’s ad-supported memberships grew [...]

The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures?  The future is looking bright for the UK’s [...]

On today’s news digest: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation  Omnicom reported 5.2% organic growth for Q2 2024, predominantly propelled by experiential (17.6% increase) as well as [...]

On today’s news digest: Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final  Media buyers are spending more across all video channels and content types, according to [...]