In the second of a series covering the effect of the ongoing coronavirus outbreak, ExchangeWire speaks to industry experts to learn how their businesses and clients are coping with the crisis and their predictions during this time of uncertainty. Keyword competition [...]

Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while [...]

In today’s edition of the ExchangeWire Daily Digest: Disney+ India launch postponed; eMarketer lowers global ad spend forecast; and Netflix to reduce European video quality.  Disney+ India launch postponed  Disney said on Friday that it is postponing the launch of its eponymous [...]