The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of third-party [...]

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [...]

In today's ExchangeWire news digest: Google faces legal action following accusations it misled advertisers; WPP lowers its full-year forecast; and UK households shun linear TV in favour of digital. Google sued following Adalytics report Google has been hit with a proposed action [...]

As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious and fleeting element of all - attention. Amidst a dynamic data landscape, publishers are on the lookout for fresh approaches to [...]

The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend continues to climb, having risen 6.4%. This has [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of [...]

Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [...]

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [...]

In today’s ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu’s global ad report shows slowed growth. Twitter is outsourcing ad monetisation to ad tech For the first time, Twitter is making [...]

Almost 300,000 New Yorkers experiencing food insecurity fed for a day and 2,306 metric tonnes of carbon sequestered from the atmosphere through the restoration of mangrove forests and seagrass meadows.That’s just some of the social and environmental impact purpose-led ad [...]