Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [...]

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [...]

In today’s ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu’s global ad report shows slowed growth. Twitter is outsourcing ad monetisation to ad tech For the first time, Twitter is making [...]

Almost 300,000 New Yorkers experiencing food insecurity fed for a day and 2,306 metric tonnes of carbon sequestered from the atmosphere through the restoration of mangrove forests and seagrass meadows.That’s just some of the social and environmental impact purpose-led ad [...]

The YouTube advertising company Channel Factory invited PwC to perform verification procedures over their proprietary platform ViewIQ, ensuring that it delivers efficiency to brands and agencies, and saves money as a result of quality ad placement.  PwC’s testing found Channel Factory’s [...]

In today's ExchangeWire news digest: Getir look to acquire Flink; Vice Media reportedly prepare to file bankruptcy; and ad spend on Amazon Prime grows. Getir in talks to acquire Flink Rapid delivery service Getir is reportedly in talks to acquire Flink. The [...]

In today’s ExchangeWire news digest: UK regulators block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard; the latest IAB report indicates steady growth in UK digital ad spend; and Alphabet reports lower advertising revenue in Q1 2023. CMA blocks Microsoft-Activison deal Tech giant [...]

Reasonably good news for the industry this morning, as the IPA Bellwether Q1 2023 report shows that companies’ total UK marketing budget growth is at its strongest since Q2 2022. Despite a challenging economic environment, upward revisions of a 8.2% [...]

In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby outlines how retailers can make the most of the rapidly growing retail media opportunity. How fast things change. As recently as [...]

We are excited to announce that Yieldbird, the company known for its success in boosting publishers' revenue through innovative programmatic advertising solutions, is now entering the UK market. With a solid reputation built from working with industry leaders such as [...]