Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers
Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers. This innovative feature allows publishers to effortlessly set up, run, and analyse [...]
BidsCube Unveils Comprehensive White-Label Solutions
BidsCube, a pioneer in programmatic advertising technology, is thrilled to announce its transformation to a comprehensive ad technology solutions provider. This strategic shift enables BidsCube to concentrate on developing advanced programmatic platforms that simplify the process for clients to launch [...]
XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising
Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [...]
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