Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today (February 12th, 2025) announced that Grant Gudgel will serve as Verve’s new SVP [...]

Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who require advanced functionality and ultimate scalability.  After the recent rebranding, Attekmi expanded the list of available products and services – new [...]

This quarter, goTom welcomes two new team members: Tobias Keller joins as a customer success manager. With years of experience in customer success management within the ad tech sector at Webrepublic and TX Group, he will now focus on supporting [...]

Nominations are now open for Yahoo Academy 2025, an industry-renowned, immersive talent development programme designed to empower the next generation of media and marketing professionals across Australia and Singapore. This 14th edition marks three years since Yahoo Academy expanded to [...]

Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark Smith takes a look… Metrics like reach and viewability have long been standard-bearers for assessing the impact of marketing content.  But there [...]

AdPlayer.Pro, the world’s leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platform’s functionality. According to the company’s announcement, some of the latest updates focus on [...]

AdPlayer.Pro, el proveedor líder mundial de soluciones tecnológicas de publicidad en vídeo en línea, ha lanzado nuevas funciones en su reproductor de vídeo y ha mejorado la funcionalidad de su servidor de publicidad en vídeo. Según el anuncio de la empresa, [...]

What will 2025 look like for platforms? We look at predictions from experts across the ad tech industry.  Platforms are growing in popularity for advertisers, with many risks from the open web (such as having ads displayed on made-for-advertising sites) becoming [...]

Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement be maintained? Journalist Mark Smith takes a look… The unpredictability of the industry’s immediate course was outlined in dramatic fashion only [...]

As projected at the start of 2023, Opti Digital, a leading premium advertising monetisation platform, has reported a 60% growth for the full year of 2024.  CEO Magali Quentel-Reme commented on the results: “2023 was a pivotal year for Opti Digital, [...]