This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s MadTech Daily, we dive into major acquisitions at Omnicom, the world’s first AI generated newspaper edition, and Google Search being [...]

Pubstack, the leading ad management platform, announces the appointment of Federico Benincasa as chief product officer. An entrepreneur and a key figure in the ad tech industry since 2008, Federico has played a pivotal role in shaping product strategies for several [...]

Today’s digest covers Google’s decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform’s exploration of a potential sale. Google to Acquire Cybersecurity Startup Wiz for $32bn  Google announced it will acquire cybersecurity startup Wiz for USD $32bn (£1.6bn) [...]

Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance.  Prioritising the feedback of platforms’ users, Attekmi continuously improves its products, and a [...]

Which industry members will be judges at The Wires this year? Find out the first names revealed below… As 2025 unfolds, we reveal the first wave of judges who will evaluate entries to this year’s The Wires. For those unfamiliar with [...]

With the 2025 All In Census taking place on 12th March, Sharon Lloyd Barnes, Commercial Director and Talent & Inclusion Lead of the Advertising Association, discusses the importance of reflecting the multifaceted nature and identity of our society in the [...]

As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting regulations, what’s actually working? To answer this, we spoke with women leaders driving [...]

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the launch of two creative solutions within its Flight Control platform: Dynamic Fonts and Automated and Dynamic Video Subtitles.  These innovations empower [...]

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called Realize.  Taboola has pioneered native advertising for more than a decade, driving [...]

Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how to avoid getting it wrong… There’s an abundance of irritating cliches that do the rounds in our industry.  Not just the flavour [...]