Coles 360 has partnered with out-of-home (OOH) ad tech provider Broadsign to further enhance the Coles 360 network of digital screens at front of store. The partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across [...]

Equativ, the leading global independent ad platform, has today (November 16th, 2023) announced the appointment of Catherine Sullivan — formerly CEO at PHD US — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will [...]

As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party cookies is reshaping data [...]

Adludio, the AI-powered platform delivering attention-led and data-driven mobile advertising, today (November 14th, 2023) announces the appointment of Chris Allan as CEO. Taking up the helm from interim CEO, Richard Simons, Allan will lead the business in developing partnerships and [...]

In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]

Ahead of The Wires 2023, we spoke to Sara Vincent, managing director, UK & IE, Index Exchange, last year's Ad Tech Personality of the Year. The Wires Ad Tech Personality of the Year is one of the most coveted awards in [...]

Campaign developed and executed within five days to reach S-Corp clients ahead of critical tax deadline Adform, a global integrated advertising platform, and digital agency, GALE, has announced that a dynamic display campaign executed for a Fortune 500 tax preparation company [...]

Yahoo today (November 2nd, 2023) announced the appointment of Sona Iliffe-Moon as chief communications officer. Iliffe-Moon brings over 20 years of experience leading strategic consumer, crisis, and corporate communications for iconic brands including Facebook, Instagram, Nestle, Toyota, and, most recently, [...]

It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions of dollars. While Hollywood portrayals of mafia bosses gleefully orchestrating lucrative criminal plots have embedded themselves in our collective cultural imagination, [...]

In today’s ExchangeWire news digest: AA/WARC releases its latest Expenditure Report; Meta to launch ad-free paid subscription plans for Facebook and Instagram in Europe; and Executive order by Biden administration aims to cut AI risks.   AA/WARC releases its latest Expenditure Report  Advertising [...]