Adform, the global programmatic platform, today (June 28th, 2023) announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating [...]

At this year’s Cannes Lions festival, ExchangeWire was delighted to partner with Seedtag for a special episode of the company’s AdTech Heroes Podcast.  Streamed live from Stagwell’s Sport Beach, “Beyond the Labels: Breaking Stereotypes in Advertising” saw ExchangeWire CEO Rachel Smith [...]

InMobi Commerce, one of most modern and innovative advertising technology platforms for retailers and e-commerce companies, today (June 27th, 2023) announced a partnership with Woodman’s, an employee-owned American supermarket chain with stores throughout Wisconsin and northern Illinois.  InMobi Commerce will launch [...]

Good-Loop – a purpose-led ad platform on a mission to make advertising better for consumers, brands, and the planet – today (June 26th, 2023) announced that Will Luttrell, CTO of The Brandtech Group, has joined the company as a non-executive [...]

On June 13th and 14th, ATS London made a welcome return to Central Hall Westminster. Over 650 delegates enjoyed two days of engaging panel discussions, thought-provoking keynote presentations, and intimate fireside chats. If you missed out, fear not, we’ve summed up [...]

Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the meaningful ad unit (MAU), an industry-first proprietary metric to be utilised for its US clients. Havas Media will integrate the [...]

We’re at Cannes this year, with CEO Rachel Smith joining Seedtag for a special edition of AdTech Heroes. Cannes is calling, and ExchangeWire will be hitting La Croisette. This year, we’re delighted to be partnering with Seedtag for a special panel [...]

This week: the US Federal Trade Commission asks a federal court to block Microsoft-Activision, Google may be forced to sell part of its ad business... Yet another busy week for Google, who prepared to open its Confirming Gross Revenue tool to [...]

In today's ExchangeWire new's digest: Google may be forced to sell off part of its ad tech business; Apple threatens to remove Damus from the App Store over Bitcoin tipping; and a study finds that the majority of APAC consumers [...]

Ads-for-good platform Good-Loop today (June 14th, 2023) announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to SeenThis' streaming technology across [...]