Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards. The industry-renowned trade publication asked its readers to recognise [...]

All-in-one Online Video Platform Blue Billywig announces the launch of its brand new, hypermodern video player. Being low-code, leaner, faster and greener were the main driving forces behind this update. The new player comes hot on the heels of the company [...]

Ad tech company, Adnami, has appointed Jeetesh Luhar as international sales director as it readies itself for further expansion across Europe. The hire follows hot on the heels of the appointment of James Upson as managing director for UK and [...]

In today's ExchangeWire news digest: the EU threatens Twitter with a significant fine over its lack of compliance with online legislation; Amazon’s hardware teams are the first to be hit as the tech giant downsize; and Foodpanda partners with Huawei. Twitter [...]

AdPushup, a leading ad revenue optimisation platform by Zelto Inc is recognised as the ‘Top Payor’ in the OAREX’s bi annual "Top Payors 2022" list. The list features programmatic demand partners who have been dependable and have a consistent track [...]

Integral Ad Science announces the appointment of Khurrum Malik as chief marketing officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy.  Malik is a technology marketing leader with a broad range of [...]

AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), [...]

BlueTriton Brands and Teads, the global media platform, announce a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices. This sustainability initiative will optimise the footprint of Teads’ delivery of BlueTriton's ads and addresses the main drivers [...]

In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the tech giant can best grow its offering. Apple is the bête noire of ad tech. Having spent the last three [...]

Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily [...]