As an industry that relies significantly on the internet and digital technologies, ad tech is inextricably attached to a substantial carbon footprint. The Lean ICT – Towards Digital Sobriety  report from The Shift Project, a “Paris-based think-tank on energy transition”, [...]

In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]

Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. But what did the attendees make of the event? What were [...]

In this exclusive interview, Thomas Kolster, author of Goodvertising: Creative Advertising that Cares and The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge, discusses how conversations around environmental, social and governance in ad tech [...]

Digital audio company Octave Audio, a joint venture by News UK and Bauer Media, today (September 27th, 2022) announces the launch of its scaleable podcasting solution. Octave has more than quadrupled the number of titles it has access to, bolstering [...]

DanAds, the leading provider of self-serve advertising technology, has officially opened a new office space in New York City. With a strong US roster of clients, including The Washington Post, Roku, Tripadvisor, and Expedia Group, the new office not only [...]

Copenhagen, Nexta.io, an omni-channel advertising platform for publishers, agencies, and market places, welcomes Yoav Arnstein as a member of its board of directors. Yoav, who in his current role  as director of product management at Meta, brings over 15 years [...]

In this exclusive Q&A, Loïc Sfiligoi, co-founder & CEO of Pubstack, discusses the challenges publishers are currently facing when it comes to data and monetisation, and what changes need to be made to help overcome them.   How has the digital advertising [...]

As the world faces a reckoning with climate change and a global energy crisis, leaders across industries are evaluating new ways to decrease their carbon footprint and environmental impact. Meanwhile, recent social justice movements have shed light on equity and [...]

DMEXCO is back. After a three-year hiatus, one of the most anticipated events in the European ad tech calendar is returning. How will DMEXCO have changed and adapted after the Covid-enforced break? And what do you need to know before [...]