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  • Adverty Releases Unity SDK 4.0 for the Ultimate In-Game Advertising Experience

    Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.   The leading in-game platform for advertisers, agencies, [...]

  • Fifty Appoints Simon Eaton as Managing Director

    Simon Eaton has been appointed managing director at Fifty Technology after serving as the company’s UK commercial director since 2020.  Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology, and data to help [...]

  • Seedtag Achieves IAB Gold Standard 2.0 Certification

    Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has achieved the Gold Standard 2.0 Certification in sell-side support from the Internet Advertising Bureau (IAB). Designated by the Internet Advertising Bureau (IAB UK), the gold standard [...]

  • Azerion France & Cavai Engage Exclusive Partnership for New Conversational Ad Solutions

    Azerion, the digital entertainment and media platform, has revealed an exclusive partnership in France with Cavai, one of the leading conversational advertising platforms. The partnership will lead to the seamless integration of Cavai’s engagement capabilities within Azerion’s all-screen advertising offering, [...]

  • Merkle Becomes Specialised Partner for Decisioning in EMEA in the Pega Partners Programme

    Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has achieved Specialised Partner status in 1:1 Customer Engagement in the Pega Partners program. This Pega Partners distinction allows clients to easily identify and collaborate with the [...]

  • Yahoo Launches ID-Less Audience Solution for Web

    Yahoo, the premier global media and technology company, has announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in [...]

  • Tappx reports 97% Increase in Annual Revenue

    Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT, and desktop, is thrilled to reveal 97% year-on-year revenue growth for the year ending 31st December 2021. This growth trajectory reflects the company’s successful pivot to offer only [...]

  • ID5 ID Integrated by COPE Group

    COPE Content Performance Group (COPE), working with over 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the publishers' data and monetise their users with a privacy-by-design approach. COPE Content Performance Group is [...]

  • OneTrust Announces Emily McEvilly as First Chief Customer Officer

    OneTrust have announced Emily McEvilly is joining the company as their first chief customer officer, effective from 1st March. McEvilly brings over 25 years of deep experience focused on customer success at leading technology companies, delivering seamless and impactful customer journeys. In this [...]

  • ADvendio Appoints New COO Ralf Kordsmeier to Scale Their Salesforce Powered Advertising Solution

    ADvendio is pleased to announce the appointment of Ralf Kordsmeier as chief operating officer. Formerly COO of Sinnerschrader Commerce (part of Accenture), Kordsmeier was responsible for the business operations of their German and Czech Republic divisions. Focused on meeting growing market [...]