Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, today announced that Schibsted is offering their first-party data to Xandr Invest buyers via Xandr’s end-to-end platform. This is the first data marketplace relationship [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Barbara Daliri Freyduni as a new Member of the Board. Barbara Daliri Freyduni is a seasoned business executive who brings more than twenty years [...]

In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and consumers, can benefit from future developments within the commerce media space, amid its rampant growth in the ad tech industry. The [...]

Zefr, the global data company for brand suitability in video, has today announced the appointment of Jan Jacoby as commercial director DACH. Jacoby joins Zefr after five years of management and digital consulting within ad tech and martech, including providing counsel [...]

Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this has meant for advertisers in this Q&A.   What trends have we seen in digital audio and streaming consumption over the past [...]

In this exclusive Q&A ahead of ATS London 2021, Alex Petrie, CEO & co-founder of Skyrise Intelligence, outlines the challenge posed by perishable data and how marketers can respond to it.   What is perishable data, and how prevalent has it become [...]

Today (27 October), impact.com, the leading global partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace.  This follows impact.com’s recent announcement highlighting the company’s significant [...]

smartclip, Europe’s largest open ad tech platform for broadcasters and streaming services, have published a comprehensive white paper, entitled "Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences", which provides a framework for advertisers based on the [...]

In this exclusive interview, ExchangeWire speaks to Phil Gale, Head of Agency Development Europe for InMobi, ahead of ATS London 2021, describing how an ad tech-agency partnership can thrive in the privacy-first era, whilst considering the advantages of the mobile [...]

With a shortage of sophisticated advertising products that reduce the onus on publishers, ADvendio is excited to fill a much-needed gap in the US market. With the debut of a self-service advertising solution, ADvendio is poised to redefine the market [...]